Our Mission & Purpose

Finger Lakes Visitors Connection (FLVC) and its board of directors are united in their vision and priorities for the future of the county’s visitor economy. As agreed collectively, the Vision, Mission, and Values for the organization provide direction for the sustainable growth of Ontario County, NY, based on the shared interests of stakeholders, visitors, and the local community. Read more about our Strategic Plan and our intent to serve.

Vision

Finger Lakes Visitors Connection vision is that our organization is viewed as an intentional community leader and equity partner in economic development, social, and environmental responsibility. Our destination is valued as a dynamic place to live, work, play, and be well.

Mission

To curate, distinguish, and develop Ontario County’s destination brand to inspire travel that creates economic vitality for our stakeholders and communities, and provides quality of life benefits for our residents.

Values

• Genuine: Knowing who we are; being true to our roots; valuing diversity; encouraging accessibility for all.

• Collaborative: Bringing the community together; encouraging partnership; approachable; friendly.

• Curious: Open to new perspectives; exploring and discovering new experiences.

• Responsible: Do everything with integrity and transparency AND be eco-conscious of our natural resources.